Communication is not about saying what we think. Communication is about ensuring others hear what we mean.

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Simon Sinek
Notes to Inspire

AWSP does a remarkable job supporting principals through their website, AWSP News, principal videos, podcasts, the Principals Matter newsletter and Washington Principal magazine.

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James Everett, Ed.D.
Superintendent, Meridian School District

I value Washington Principal magazine. Most of the authors are working principals, writing about issues principals face in a helpful, useful, and approachable way.

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John Pehrson
Former Business Rep to the AWSP Board

Informed Principal

Knowledge is power and we want the most powerful principals in the world. We believe every student deserves an informed, connected, and engaged principal — and we’re here to help. AWSP strives to be the principal’s best friend. If it’s a resource or information you need, we want to be the first place you look.




AWSP TV is our talk show for principals. Watch on demand or catch our livestream where you can ask our guests questions via chat.



Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.

Fast Five

Fast Five

Five tips, tools, and takeaways from principals across the state, all in five minutes or less. We’ve got some great ideas for principals, by principals.

Feature Videos

Feature Videos

Highlighting unique & effective programs around the state showing great examples of effective leadership. Check out how many different evaluation criteria each program touches.

Fact or Fiction

Fact or Fiction

Fact or Fiction videos answer commonly asked questions or address myths or misconceptions, all in two minutes or less.

Events & Promos

Events & Promos

What will you find here? All sorts of cool and fun stuff, from Richard Sherman, Joel McHale, and Scott Servais to our amazing Principals of the Year. 


What’s news? What’s noise? We filter all that out and keep you up to date with our publications. Whether you need quick updates via newsletters or want to kick up your feet and dig into something, we’ve got something for you.


Washington Principal Magazine

Washington Principal is our award-winning magazine. Now in a beautiful, easy-to-read digital format, Washington Principal features articles written by practicing principals, district communicators, school administrators, education policy experts and influencers, and AWSP staff.

Articles focus on what’s happening now in K-12 education in Washington state, giving you access to stories and resources you can’t find anywhere else.
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Principal Matters

Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.

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Building Leaders

News from the Association of Washington Student Leaders and updates from our Cispus Learning Center.

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Leg Update

All the important news with our state and federal legislatures, every Friday during Washington’s legislative session.


  • Dr. Ismael Vivanco is our 2024 AWSP President’s Award Winner

    David Morrill, Communications & Technology Director, AWSP
    Jul 09, 2024
    Every year, the AWSP Board President selects someone to receive the AWSP President’s Award. The award goes to someone who is a relentless advocate for principals and assistant principals, and the principalship, in the education of each and every student (AWSP’s mission). Dave Riddle, the 2023-24 AWSP Board President and principal at LaVenture Middle School in the Mount Vernon School District, selected Dr. Ismael Vivanco this year. He is the outgoing Mount Vernon School District superintendent and currently serves as the superintendent at Northwest Educational Service District 189..
  • Cindy Sholtys-Cromwell is Our 2024 Annalee Braley Membership Award Winner

    David Morrill, Communications & Technology Director, AWSP
    Jul 08, 2024
    Cindy Sholtys-Cromwell is the third winner of the Annalee Braley AWSP Membership Award. Cindy is a ray of light who gives back a tremendous amount to AWSP and school leaders across the state and country. Cindy is an award-winning leader, Solution Tree consultant, and frequent conference presenter. Her devotion to helping her fellow leaders, our association, and her dedication to students make her an easy choice to represent Annalee's legacy.
  • A Council of Presidents' Letter to High School Principals and Counselors Regarding the FAFSA

    Roz Thompson, Governmental Relations & Advocacy Director, AWSP
    May 21, 2024
    Dear High School Principals and Counselors, As we wrap up the 2023-24 school year, we extend our heartfelt thanks for your dedication to guiding and mentoring students as they move beyond high school. From offering dual-credit opportunities to preparing graduates for college-level studies, your schools serve as crucial launching pads into higher education. Your students are our students, and so we write to seek your partnership in these essential last weeks of the school year.


Sometimes, looking at a screen or reading anything else is the last thing you want to do. Podcasts offer the ability to have a nuanced discussion about any topic a principal would care about. Subscribe today and listen anywhere you go.

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