Communication is not about saying what we think. Communication is about ensuring others hear what we mean.

Simon Sinek Headshot
Simon Sinek
Notes to Inspire

AWSP does a remarkable job supporting principals through their website, AWSP News, principal videos, podcasts, the Principals Matter newsletter and Washington Principal magazine.

James Everett headshot
James Everett, Ed.D.
Superintendent, Meridian School District

I value Washington Principal magazine. Most of the authors are working principals, writing about issues principals face in a helpful, useful, and approachable way.

photo of John Pehrson
John Pehrson
Former Business Rep to the AWSP Board

Informed Principal

Knowledge is power and we want the most powerful principals in the world. We believe every student deserves an informed, connected, and engaged principal — and we’re here to help. AWSP strives to be the principal’s best friend. If it’s a resource or information you need, we want to be the first place you look.




AWSP TV is our talk show for principals. Watch on demand or catch our livestream where you can ask our guests questions via chat.



Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.

Fast Five

Fast Five

Five tips, tools, and takeaways from principals across the state, all in five minutes or less. We’ve got some great ideas for principals, by principals.

Feature Videos

Feature Videos

Highlighting unique & effective programs around the state showing great examples of effective leadership. Check out how many different evaluation criteria each program touches.

Fact or Fiction

Fact or Fiction

Fact or Fiction videos answer commonly asked questions or address myths or misconceptions, all in two minutes or less.

Events & Promos

Events & Promos

What will you find here? All sorts of cool and fun stuff, from Richard Sherman, Joel McHale, and Scott Servais to our amazing Principals of the Year. 


What’s news? What’s noise? We filter all that out and keep you up to date with our publications. Whether you need quick updates via newsletters or want to kick up your feet and dig into something, we’ve got something for you.


Washington Principal Magazine

Washington Principal is our award-winning magazine. Now in a beautiful, easy-to-read digital format, Washington Principal features articles written by practicing principals, district communicators, school administrators, education policy experts and influencers, and AWSP staff.

Articles focus on what’s happening now in K-12 education in Washington state, giving you access to stories and resources you can’t find anywhere else.
WA principal fall 2016 cover

Principal_matters image

Principal Matters

Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.

Screen Shot 2020-11-02 at 10.13.17 AM

Building Leaders

News from the Association of Washington Student Leaders and updates from our Cispus Learning Center.

Legislative update sample image

Leg Update

All the important news with our state and federal legislatures, every Friday during Washington’s legislative session.


  • DOH Update on New Vape Products

    Roz Thompson, Governmental Relations & Advocacy Director, AWSP
    Sep 18, 2023
    The Washington State Department of Health sent me a couple of pieces of information to pass along to our school leaders across the state. Unfortunately, many of you middle-level and high school leaders might already be aware of these.
  • AI for Me, AI for You, AI for Teachers and Students, Too

    David Morrill, Communications & Technology Director, AWSP
    Sep 15, 2023
    After a crazy few years of school leadership through a pandemic and its immediate recovery, the vibe we're getting for this back to school season is simply "normal." That was the report at least from the vast majority of our AWSP Board Executive Committee check-in we had the other day. What's not normal is the way AI has infiltrated so much of our lives, especially for those of us in education. I've got a few things to share with you to help navigate through these undiscovered waters.
  • Way to Staff Well-being Workshops for 2023-2024

    Jackie Vizzare, Workforce Health Consultant Strategic Customer Engagement, Kaiser Permanente
    Sep 14, 2023
    Kaiser Permanente is proud to offer Way to Staff Well-being Workshops for the 2023-24 school year. These workshops are designed for all teachers, staff, and administrators in Washington to learn how a proactive approach to staff well-being can help schools thrive.


Sometimes, looking at a screen or reading anything else is the last thing you want to do. Podcasts offer the ability to have a nuanced discussion about any topic a principal would care about. Subscribe today and listen anywhere you go.

cartoon microphone and podcast art