Member Support

The Main Idea

photo of a wall of books

What's The Main Idea?

The Main Idea helps you take instructional leadership off of your “to-do list” and make it a reality.

Jenn David-Lang founded THE MAIN IDEA in the spring of 2007 because she witnessed too many school leaders who were so busy with the day to day responsibilities of running their schools and organizations, that they had no time for their own professional development. Through THE MAIN IDEA, education leaders have ready access to the most current and powerful ideas in education to help them serve as strong instructional leaders.

THE MAIN IDEA believes school leadership is most successful when it is focused on instruction and learning. For this reason, we choose books that help school leaders develop a strong repertoire of effective ideas and practices to help teachers improve student achievement.

Jenn has worked in the field of education for over 25 years. She has had a wide range of experiences in both teaching and administration. She founded and directed Providence Summerbridge, a nonprofit to raise the academic achievement of urban middle school students; she taught both math and English; she provided professional development for teachers; and she has helped to start a number of New York City schools.

Jenn received her principal’s certification and Ed.M. from the Bank Street College of Education. Through all of these experiences, she has seen firsthand that principals just don’t have enough time to keep abreast of the latest ideas in education.



Jenn Joins Us For A Podcast Episode

Want to learn more about this great resource included with your AWSP membership? Listen to the latest episode of our "A Matter of Principals" podcast. Jenn David-Lang, creator of THE MAIN IDEA, joins our Communications & Technology Director David Morrill to talk about how to use the service, Jenn's mastermind groups and the importance of networking, and her book with Kim Marshall of The Marshall Memo fame. 



Accessing the Book Summaries

To View The Book Summaries, Head to The Main Idea

  1. Remember the password from the teal button below.

    • Only signed-in members will see the teal box.
    • If you don't see the box and you're signed in, email us.
  2. Head to The Main Idea website for the summaries.

  3. Submit the password in the subscriber login box.

Enter the Password on The Main Idea

Head to The Main Idea and look for the subscriber login area. See the preview below.



For More Information 

David Morrill | Communications & Technology Director | (800) 562-6100

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